Real Deal? Black Friday price check

Black Friday "was" prices are often inflated, and Australia's consumer watchdog (the ACCC) is running sweeps on fake discounts, countdown timers and "storewide" claims this year. Real Deal? is a free Chrome extension that remembers every price you see on Amazon (AU and US), eBay and JB Hi-Fi and gives you a plain verdict on the product page.

Spot a fake discount yourself

  1. Check the price a few weeks before the sale, not just on the day.
  2. Be wary of a "was" price the product was rarely or never actually sold at.
  3. Countdown timers that reset when you reload are a pressure tactic.
  4. "Storewide" often excludes the items you actually want, so read the fine print.
  5. If something looks misleading, you can report it to the ACCC.

Tip: install now and open the products you want, so by Black Friday (27 November) you'll know which deals are real.

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